Our user-centred design approach consistently delivers great results for brands big and small.
We work agile. This has nothing to do with cats or parkour; it means we work in a way that allows different skills to overlap for greater efficiency and ultimately a better product. Our process can be broadly described in 5 (overlapping) stages:
The discovery and planning stage of any project is crucial for getting a handle on design requirements, the brand and its audience. We ask a lot of questions here to kick off the creative ideation.
User experience (UX) and user interface (UI) design - in a nutshell, making sure that your website or app is structured intuitively and looks really sweet. The two disciplines bounce off each other and we constantly iterate on designs to improve them.
As all of out sites are responsive, we always start front-end development at the earliest possible opportunity. We 'design on screen' as much as possible, as it's easier to review and iterate on a working model that you can click, tap and squidge around.
We test the front-end staging site on different devices and check that everything is working as it should. This often means going back to design to make enhancements to the user experience.
Pushing the button! Always exciting.